Comvita, the global leader in Mānuka Honey, has today launched its limited-edition Special Reserve UMF™ 25+ (MGO 1200+) Mānuka Honey, carefully collecting some of the world’s rarest honey to create a moment of delicious pleasure that connects people to the power of nature.
“We’re proud and delighted to be bringing this incredibly precious and rare honey to market, with each drop of Special Reserve embodying Comvita’s commitment to working in harmony with the bees and our natural environment. This special reserve Mānuka Honey is a celebration of our beekeeping capability, our founding principles and ongoing commitment to Kaitiakitanga – guardianship and protection of our natural environment," said Group CEO Comvita, David Banfield.
“That principle has been at the very heart of the Comvita business ever since it was founded by Claude Stratford and Alan Bougen nearly 50 years ago. We’ve designed the experience of Special Reserve UMF™ 25+ to bring our story to life, and give our brand fanatics and new consumers a unique opportunity to connect more deeply with the taonga, or treasure, that is New Zealand Mānuka Honey,” said Banfield.
As part of the launch, Comvita invites consumers to become part of its newly established global OneHive movement. The OneHive movement will connect discerning consumers from around the world and empower likeminded people to share and contribute to Comvita’s passion for (and desire to protect) our natural environment, enabling them to come together and make real and lasting change.
“With this exclusive launch, we wanted to encourage consumers to take a moment to pause and celebrate, not just the power of New Zealand’s natural environment, but the magic that takes place when nature is given the time and space to flourish. The Special Reserve UMF™ 25+ Mānuka Honey couldn’t be a more perfect example of that," said Comvita Global Marketing Manager, Julie Southall.
“We’ve developed a carefully and seamlessly integrated experience – connecting the physical product with an immersive digital experience, that invites our OneHive members to embark on a powerful journey designed to create a rare moment of calm and balance amidst the bustling rush and stress of everyday life,” said Southall.
Comvita will be dedicating 10% of all profits from the sale of Special Reserve UMF™ 25+ direct to environmental causes nominated by the OneHive Community – further cementing, through action, the company’s firm and lasting commitment to this newly established movement.
The Special Reserve UMF™ 25+ product will retail for NZD$645, and can be purchased online via the Comvita virtual store www.wellnesslab.comvita.co.nz, or at any Comvita retail outlet – including the Wellness Lab in Auckland.