Countdown has announced a new commitment to value in the fruit and veg aisle, with the retailer’s popular Odd Bunch range is guaranteed at least 20 percent less than the standard shelf price of comparable fruit and vegetables.
The Odd Bunch range has been a key part of Countdown’s produce aisle since 2017, and in that time, it’s proved increasingly popular with New Zealanders, with Odd Bunch now making up to 20 percent of sales in some categories, like apples, capsicums and carrots. Countdown customers purchased over nine million bags of Odd Bunch produce in the last financial year alone.
Countdown’s Commercial Director for Fresh, Pieter de Wet, says the supermarket is pleased to take The Odd Bunch to the next level and commit to customers that they’re getting a great deal every time they buy from the range.
“We know the value, especially in fruit and veg, is more important than ever for our customers who are looking for more ways to save when shopping, and committing to at least 20 percent off The Odd Bunch is one more thing we can do to make it easier for them.”
The Odd Bunch and the types of produce included will change with the seasons and supply, but Countdown’s 20 percent less commitment will stay all year round. Stock will also vary from store to store, depending on the seasons and availability.
Countdown is also committed to helping customers find value across their grocery shop heading into winter. It will be holding the prices of over 100 key grocery lines with its Great Price for Winter programme, which runs until 20 August 2023.
The Great Price for Winter programme includes milk, tinned tomatoes, mushrooms, margarine, potatoes, muesli bars, and chicken.
Countdown’s Commercial Director for Packaged Goods, Steve Mills, says the programme will help customers have price certainty on products they regularly buy in-store and online over winter.
“We know that affordability has never been more important to our customers. While we certainly can’t control all of the factors contributing to inflation, we hope that holding the prices on these key products goes some way towards helping New Zealanders this winter.”
