Green might be the colour most readily associated with Countdown, but today, customers can expect to be greeted by a sea of pink when you visit one of its stores.

Friday 18th May is Pink Shirt Day, an international awareness day started in 2009  that aims to promote conversations about diversity and inclusion

In New Zealand, Pink Shirt Day is working towards creating schools, workplaces and communities where everyone feels safe, valued and respected.

Countdown’s general manager culture & people, Lauren Voyce said team members in Countdown stores all over New Zealand are getting right behind the cause, wearing Pink Shirts and stickers for the occasion.

“At Countdown everyone counts, and one of our values is to do the right thing. It's why we’ve introduced policies around family violence and transgender transitioning, and supporting Pink Shirt Day is another natural expression of our commitment to diversity and inclusion,” said Voyce.

As well as teams throughout its 182 stores around the country wearing pink shirts for the occasion, teams are encouraged to hold a ‘Diversitea” Party to get to know other team members.