In a bid to appeal to millennials The Coca-Cola Company has announced that it is updating its Diet Coke brand by unveiling a new design for the low-sugar drinks brand in the US market while also introducing four new flavours.
“Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach,” said Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke. “We’re contemporising the Diet Coke brand and portfolio with sleek packaging and new flavours that are appealing to new audiences.”
The relaunch sees the additional four ‘millennial-inspired’ flavours including Ginger Lime, Fiesty Cherry, Zesty Blood Orange and Twisted Mango. Although these new flavours have been introduced, the Diet Coke recipe has not been reformulated. Each flavour will feature a different coloured accent as part of the can’s new design.