Australian's well-loved sweet treat, the Violet Crumble chocolate bar has been sold by Nestlé Australia to Australian confectioner Robern Menz. Menz' family business has been in operation for 150 years and in addition to purchasing the chocolate bar, the company has also taken over the brand's manufacturing equipment and intellectual property.
"The sale of the Violet Crumble brand to Robern Menz recognises that they are well positioned to combine their existing honeycomb manufacturing with that of Violet Crumble and continue to invest in this well-loved brand," said Nestlé's confectionery unit GM Martin Brown.
Robern Menz' chief executive Phil Sims said that he is aware of the responsibility that comes along with owning a brand so highly regarded in the Australian marketplace.
Production will move to South Australia where the new company is located.