World-leading customer data science company dunnhumby announced the partnership with its first customer in the Australia and New Zealand region; Foodstuffs North Island.

The 100% New Zealand owned grocer will gain insights from dunnhumby’s data analytics and intelligence to take their customer retail experience to new levels. Foodstuffs North Island will also be one of the first retailers in the APAC region to utilise dunnhumby’s innovative pricing and promotional tools to help plan more effective strategies.

This partnership represents an expansion into a new market for dunnhumby, following its launch into the ANZ region last year. dunnhumby’s new Auckland-based team comprises local and international talent.  The Auckland and Sydney offices will be supported strongly by a large team of data scientists and solutions experts from its global headquarters in London and across APAC.

Why this partnership? Over the years New Zealand shoppers have grown used to buying products on promotion.  This has driven industry behaviour which focuses on product rather than making the best use of rich data to ensure customers’ real needs are addressed in store and online.

“We’ve set out to put the customer at the centre of every decision we make in more than 400 stores and online in the North Island. There has been a seismic shift in the digital expectations of our New World, PAK’nSAVE and Four Square customers, whether shopping online or in-store. dunnhumby has a unique capability in this space and we’re looking forward to working with them to make our data work harder regardless of the platform," said Chris Quin, CEO Foodstuffs North Island.

“We’re excited to kick off the partnership with dunnhumby; it’s clear they are well-equipped to help Foodies become customer driven, ensuring we deliver on what our customers need and want.”

dunnhumby is equipping Foodstuffs North Island with world-leading, innovative tools for a 360-view of its customers and a deep-dive into where they get their inspiration, how they create a shopping list and the drivers influencing their buying decisions, to build simple, engaging and rewarding experiences.

“We are thrilled to be working with Foodstuffs North Island.  The fact both businesses are so customer-driven, means the partnership makes even more sense. We look forward to a long lasting relationship to drive real change in the market for a better customer experience," said Kylie Gleeson-Long, managing director, ANZ at dunnhumby.