New Zealand-made everblue Naturals to launch nationwide at Sprouts Farmers Market USA.
New Zealand-made, climate-positive hair and body care brand everblue Naturals has secured a spot on the shelves of leading natural grocer Sprouts Farmers Markets in the US.
This landmark achievement has positioned everblue as the first climate-positive hair care line to be offered at Sprouts, featuring a carefully curated range of seven hair care items from their top-selling sky-blue range, currently sold across New Zealand, Australia, Hong Kong and Singapore.
Securing this partnership is a testament to everblue Naturals value proposition of delivering premium, sustainable, naturally-derived personal care products that seamlessly combine affordability with high performance.
Already celebrated for its award-winning formulations, the brand has built a strong following in Australasia. It is now poised to captivate the U.S. consumer base with its innovative, feel-good approach to hair care.
The brand is made in New Zealand and 100 percent Kiwi-owned. Its science-backed formulas are infused with unique botanical extracts to deliver truly softer, shinier, healthier hair that lasts. The ASPIRE, MINDFUL, and EMPOWER collections inspire a revolutionary approach to hair wellness, a key driver behind its success at Woolworths, Chemist Warehouse, Coles Supermarkets, Costco, and New World South Island.
The brand was also the first climate-positive shampoo and conditioner available at supermarkets in Australia and New Zealand. Aligning with Sprout's commitment to innovation and sustainability, everblue Naturals upcoming launch highlights a shared vision to modernise the natural hair care segment.
Renowned for its focus on health and wellness, Sprouts offers the perfect platform for everblue Naturals to introduce its groundbreaking products to a broader audience. The successful entry into Sprouts Farmers Markets directly results from the expertise and strategic vision of everblue’s parent company, MOXX Brands.
Under the leadership of founders Renee Stuart and Grant Taylor, who previously played instrumental roles in scaling global brands like Zuru and Rascal + Friends, MOXX has rapidly established itself as a force in the modern retail landscape.
The U.S. launch is a pivotal step in everblue’s vision to introduce New Zealand-made personal care products worldwide.
