Renee Lee, co-founder and COO of MOXX Brands, started her career in consumer goods after consulting and marketing for a friend.
"I loved it," said Lee.
The fast-paced and consumer-centric nature of the industry appealed to Lee. She discovered she deeply enjoys developing products that create a loyal consumer base of repeat customers because of how much it is admired for its quality.
Lee has worked with a range of smart and empowering individuals, many of whom were women, which has helped hone Lee's confidence in not falling into the trap of holding back when competing with men in the same category and industry.
While she has learned a great deal from every leader she's worked with, one key piece of advice that has endured in her memory was from a book by Samantha Powers, in which she described the 'worth it' theory.
"This is where she doesn't just look at opportunities by the endpoint but ensures she quantifies the value of the experience she would gain - is the journey 'worth it'."
Lee said that this instilled in her the attitude that if things did not work out as expected, it minimised the impact of feeling let down. With a fear of failure, Lee admitted that this guiding principle empowers her to take more risks when new jobs or opportunities arise.
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