Kate Trufitt, six months into the Potatoes New Zealand chief executive role, has enthusiastically embraced the challenges and opportunities.
With a wealth of experience in the horticulture industry spanning over twenty-plus years, Tuffit's decision to vie for this coveted leadership position has proven a resounding success. And she has not looked back. Travelling the length and breadth of New Zealand and engaging with growers and industry partners, Truffit is making her mark in the horticulture industry.
"This opportunity has allowed me to utilise all my experience and expertise developed over time. Working with industry, it is clear that Potato New Zealand needs to drive the industry strategy with our board's guidance and for our growers' benefit," Truffit stated.
"I am encouraged by what the future holds and the direction New Zealand's potato industry is heading, and I am excited to be leading the charge as an integral part of it.
Heading up a team of six experienced staff members, Truffit is committed to listening to, enabling, and promoting better outcomes for the New Zealand potato industry.
As the Potatoes New Zealand team's focus shifts to the year ahead, one of their primary goals includes garnering member support for the levy order and presenting the finalised strategy and business plans to propel the industry in the right direction. With the levy order vote scheduled for April – May 2024, Truffit and her team are rallying grower members to actively participate in shaping the future of New Zealand's potato industry.
Truffit Trufitt is optimistic about the sector's vision, "End to End Value Creation." The Potatoes New Zealand team will not rest as they work diligently towards the industry's objectives in the coming months, guided by Truffit's leadership and a shared vision for the potato industry that is growing together.
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