Women in Business, Kaite Jackson. Inspired by Mother Nature and the farms in Aotearoa’s countryside while travelling and picking fruits and veggies, Katie Jackson saw first-hand the challenges that growers face, from unpredictable weather and strict retail standards to inflation and rising costs.
That’s when she saw the opportunity to make a difference to the planet, growers, and consumers. She took a leap of faith and set up Wonky Box as a responsibility to care for the planet.
Before starting Wonky Box, Jackson was a psychiatric nurse in the UK, where she was born and raised. Switching career paths into a different territory was a big transition.
Jackson observed that New Zealand needed sustainable shopping options for fresh produce, like those available in the UK and decided to fill this gap in the market with Wonky Box.
Her biggest motivation is seeing the incredibly positive impact that Wonky Box has had so far. She finds it rewarding to have provided a solution to growers.
“I would tell my younger self to feel empowered to embrace my feminine traits. These qualities include being vulnerable, compassionate, and collaborative rather than echoing my male counterparts.”
Since 2022, Wonky Box has rescued around two million kg of produce from being wasted.
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