farro storeWith its relaunched website including a state-of-the-art online shopping service, Farro Fresh Food just threw the gauntlet to big supermarket chains.

Aucklanders will be able to order from home or work as they do in-store, having all products delivered straight to their doors. The initial offering seems quite varied.

“From everyday basics through to the interesting and hard-to-find, we’ll launch with approximately a thousand lines on offer,” Farro team said.

“You will be able to browse seasonal recipes and shop to create a special dish for guests on Saturday night, a delicious and easy brunch or just a midweek meal, and get your bread, milk and toilet paper delivered too.”

Also Farro’s selection of wines and beers will be gradually added to the new online store.