Kungfood is a range of authentic, delicious, Asian fusion food, made in New Zealand. Kungfood Dumplings, Steam Buns and ready to fill Bao Buns are a clever fusion of favourite Kiwi flavours and ancient techniques. Asian Fusion food so tasty, it’ll give your taste buds a karate-kick! The Kungfood range provides restaurant quality Asian fusion food from the convenience of home, with quick and easy to prepare cooking instructions.
Kungfood restaurant quality Asian-fusion Dumplings will transport you to your happy place, whilst giving your taste buds a good ol’ karate-kick! The generously sized dumplings provide more of the perfect filling to pastry ratio because big IS good. Available in five varieties including; Lemongrass Chicken Dumplings, Thai Green Chicken Dumplings, Hoisin Pork & Cabbage Dumplings, Garlic Pork & Prawn Dumplings, and Vegetable Medley Dumplings.
Its range of restaurant quality Steam Buns is light, fluffy, bread pillows of deliciousness with a hot, slow-cooked BBQ meat filling that will warm the cockles of your heart. The steam buns are available in BBQ Pork and BBQ Chicken varieties.
The Ready-to-Fill Bao Buns are light, fluffy bread pockets of deliciousness that are ready to fill with your favourite fusion fillings.
Kungfood falls into the intersection of two major trends in New Zealand grocery – Frozen Finger Foods, a fast-growing segment within Total Frozen Foods (48 percent value growth) and the Total Frozen Asian Foods segment that has seen significant growth (+61.3 percent value growth). 1
Kungfood is available at selected Countdown, New World and Pak’nSave stores. Having launched in late 2017, KUNGFOOD is driving incremental category growth and is already the number two Frozen Finger Food brand in New Zealand grocery2 and the leading Frozen Finger Food brand in New World North Island with 38 percent value share.3
The Kungfood launch is being supported with a significant digital and sampling campaign.
For more information, please contact your local James Crisp Ltd Territory Manager or visit www.kungfood.co.nz.
- Aztec Data, T. Frozen Finger Foods, T. NZ Grocery, Value, MAT to 11/03/18
- Aztec Data, T. Frozen Finger Foods, T. NZ Grocery, Value, latest 4 weeks to 11/03/18
- Aztec Data, T. Frozen Finger Foods, NWNI, Value, latest 4 weeks to 11/03/18