New World's Family2Family Foodbank Appeal is back for 2023 as part of the supermarket's ongoing commitments to ensure New Zealanders can access healthy and affordable food and support local communities to thrive.
The Family2Family campaign, now in its fourth year, is the cornerstone of New World's promise to be 'Here for New Zealand'. As a part of the campaign, New World will donate up to $250,000 to support local food banks and City Missions nationwide.
From Monday, 24 April to Sunday, 07 May, customers can visit their local New World, fill a bag of foodbank-friendly products, or choose a pre-filled NZD 20 Family2Family bag, drop it in the store collection point, and the New World team will make sure it gets to the City Mission or local food bank.
"We know that now more than ever, many Kiwi families are doing it tough. At New World, we're privileged to be a part of almost every community across Aotearoa. Our annual Family2Family campaign is about raising funds and awareness for families in need across New Zealand," said Giselle Bleakley, New World spokesperson.
Bleakley shared that it was easy to get involved as every one of the organisation's stores is partnered with a local food bank or a City Mission, and all donations go directly to the local community.
"We're proud to work with our customers and partners to make a real difference to families in need."
For every Family2Family bag donated by customers, New World will make an NZD 20 contribution, up to NZD 250,000.
Helen Robinson, Auckland City Missioner, stated that the increasing cost of living stretched budgets in ways she had not seen before.
Robinson shared that many more people across the country are struggling. The organisation has been providing food to the community since the 80s, and this February saw them providing the highest number of food parcels for any February on record.
Demand for food is always higher in winter, along with other costs such as heating and doctor's bills. Robinson hoped New World's Family2Family campaign would help support thousands of families nationwide.
"I'm truly grateful to those New World customers who will contribute."
Foodbank-friendly items will be highlighted throughout the store to raise awareness and assist customers wanting to fill their donation bags, making it easy for customers to choose things to pop in a Family2Family donation bag. Pre-filled bags are also available for purchase online at www.newworld.co.nz.
Customers are encouraged to donate non-perishable food items like canned foods, spreads, rice, pasta, cereals, baking essentials, tea, coffee, biscuits, crackers and cooking oils. Toiletries such as shampoo, conditioner, soap, toothpaste, toothbrushes, feminine hygiene products, toilet paper and nappies are most needed by families.
People are also encouraged to include a little treat in their donation, as biscuits or chocolates can brighten up someone's day, especially when times are tough.
New World's Family2Family Foodbank Appeal runs from Monday, 24 April, to Sunday, 07 May.
