In partnership with Foodstuffs North Island, Nourished for Nil has officially opened a second social supermarket in Hawke’s Bay, located at Hastings.
The new store will improve access to affordable food for people facing food insecurity across the region. The opening comes 18 months after the successful launch of Napier’s first social supermarket, which has supported more than 3,400 families with choice-based, dignified food support.
The Hastings location is expected to have a similarly strong impact, expanding the reach of this increasingly important community service.
Nourished for Nil, which is already well established in the region, Hastings was identified as a high-need area. The new store will partner with New World Hastings, which provides long-term support as the location’s buddy store.
“Hastings has always been part of our long-term plan,” said Nourished for Nil Founder Christina McBeth.
“We’ve seen many people travel from Hastings to our Napier store, but the distance made it hard for some to access the service. Being just steps away from our distribution centre, this new location will make it easier for families to get the support they need and strengthen our overall impact.”
The expansion has cemented Nourished for Nil’s role as Hawke’s Bay’s largest food rescue and food support organisation.
“We’re incredibly proud to open a second social supermarket with Nourished for Nil. As a 103-year-old co-op of family-owned businesses, we’re committed to doing what’s right in our communities," said Chris Quin, Chief Executive of Foodstuffs North Island.
"These stores offer more than just food — they provide dignity, choice, and connection. The Napier store has made a real difference, and we’re confident the Hastings store will too.”
The Hastings store has followed the same model as Napier, allowing individuals and families to shop in a familiar supermarket-style setting, paying only what they can afford. Nourished for Nil’s traditional food bank service will continue alongside the new store, offering even more support to those in need.
