Foodstuffs North Island and Ngāpuhi Iwi Social Services (NISS) have officially opened Whata Kai, a new social supermarket in Kaikohe.
The name Whata Kai reflects both the supermarket itself and a broader principle focused on supporting the health, well-being, and economic resilience of the Kaikohe community.
The initiative aims to provide families experiencing food insecurity with access to affordable food, fresh produce, and wraparound support services in a dignified and empowering environment.
“We know the power of connection and conservation, and Whata Kai brings these values to life. This is a space created by the community, for the community,” said Dr Moana Eruera, Chief Executive of Ngāpuhi Iwi Social Services.
“It recognises the strength and potential of our families, offering more than food, it’s a place for connection, learning, and resilience.”
New World Kaikohe has been instrumental in bringing the project to life, serving as the buddy store and providing ongoing training and operational support to help establish and grow Whata Kai.
Chris Quin, Chief Executive of Foodstuffs North Island, said supporting initiatives like Whata Kai is part of the co-op’s long-standing commitment to community.
“As a 103-year-old co-op of family-owned businesses, our role goes beyond retail - we’re here to support people. Whata Kai is a great example of how partnerships can create real impact, offering not just food, but dignity, choice, and practical support for the future.”
In addition to groceries, Whata Kai includes:
Whānau space: A welcoming area where families can rest, enjoy a cuppa, and engage in discussion.
Mahinga kai: A hub for sharing and distributing locally grown produce.
Kāuta: A learning space for sharing mātauranga about food preparation and encouraging healthy food habits.
The team at NISS are also exploring ways to support skill development, training, and employment opportunities for families.
The logo was designed by celebrated artist Pena Makoare, incorporating the traditional concept of ‘whata’- a raised storage structure that symbolises generosity, community, and family.
More local FMCG news here
