USA | Tostitos has launched its first-ever refrigerated dip, Tostitos Chunky Guacamole: Mild, Hint of Lime Flavoured Dip.
Starting with fresh Hass avocados, this chunky guacamole delivers a hint of lime flavour and pairs seamlessly with Tostitos tortilla chips and a variety of other options.
Entering the refrigerated dip category will expand the brand beyond shelf-stable offerings and unlock entirely new meal occasions from modern on-the-go snacking to at-home entertaining.
‘Chips and Guac’ remain one of the most beloved snack pairings in the U.S.; in fact, 64 percent of consumers already eat guacamole with tortilla chips.
As the top unflavoured tortilla chip brand, Tostitos is uniquely positioned to meet this demand with a high-quality, ready-to-enjoy guacamole offering. Whether it’s for a tasty on-the-go snack or game-day celebrations, Tostitos Chunky Guacamole has been designed to deliver a flavorful experience that people can feel confident serving and sharing.
“With Tostitos Chunky Guacamole, we’re bringing the iconic Tostitos experience into the refrigerated aisle for the first time,” said Courtney Larson, vice president, PepsiCo Foods U.S.
“We set out to create a guacamole that, when people ask what the best tasting guacamole is, or what guacamole is best for chips, Tostitos will be the answer. We built this product from the ground up around flavour, quality fresh ingredients, including no artificial colours, flavours or preservatives, and the chunky texture that makes every dip better."
To meet a range of snacking and entertaining occasions, Tostitos Chunky Guacamole will be available in three sizes.
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