Foodstuffs NZ has appointed Deirdre Boyle as its new Chief Customer Officer following an extensive international search.
Originally from Hawke’s Bay, Boyle has spent more than 20 years leading product, digital, customer experience and marketing teams across some of Australia’s best-known banking and insurance brands.
She is currently the Chief Customer Officer at Flybuys Australia, the loyalty programme jointly owned by Coles Group and Wesfarmers, and will take up the role on the 18th of May.
“I’m looking forward to returning to New Zealand and joining an iconic business with a clear sense of purpose and a real impact on its customers, communities and people,” she said.
“It’s great to be joining Foodstuffs and working alongside such a capable team. Both co-ops play an important role in communities across the country, and I’m keen to help strengthen those connections and deliver real value for New Zealanders across a strong portfolio of brands.”
Boyle has joined at a time when Foodstuffs is making several changes to increase customer focus, including the formation of the new national Customer team and the ramp-up of work in Customer Engagement to understand shoppers better and deliver improvements they notice in-store and online.
Brendon Lawry will continue in his secondment, leading the Customer team until Boyle has transitioned into her new role. Lawry has guided the team through a period of significant change and a busy summer season and will return to his role as CEO of Liquorland once the transition is complete.
Foodstuffs looked forward to welcoming Boyle in May as the co-op begins an important next chapter in becoming even more customer-driven.
