FreshChoice Cromwell owners, Sue and Ross Clark are Cromwell locals and they are excited to offer customers a range of quality fresh produce and meats, with an emphasis on local producers and suppliers as well as creating 55 jobs in the area. “We’re passionate about sourcing as many local products as possible," said Sue. "We’ve met with many local growers and producers to hear their stories and to taste their artisan creations, it’s been quite a privilege to be able to do this, and we’re proud to be able to share their creations with locals”.

The store features a range of wines from Desert Heart, Immigrants Vineyard and local winemaker Matt Connell, fresh produce including fruits from Moorpark & Mulberry Orchard, as well as a selection of hand-crafted deli creations, freshly baked artisan bread and quality meat cuts.

“We’ll also have a team of fresh experts on hand to offer customers advice and recommendations throughout the day, “ said Sue.
Whilst fresh is a focus, customers can also expect to find competitive prices on a range of gluten-free and speciality goods, hand-picked gourmet foods, international delights and a selection of everyday groceries. Competitive prices are complemented by fuel savings and ‘come-back coupons’ to reward loyal shoppers.

Conveniently located next to the Cromwell Highway, the supermarket is home to Heartland Junction cafe, the perfect stop for lunch or a coffee getaway, serving a range of hand-crafted wholesome bites and barista made coffee.

“We’ve built the store with the environment and technology in mind, using eco-friendly refrigeration, heat recycling, energy efficient lighting and electronic ticketing, “ said Sue.

FreshChoice Cromwell will also launch a Click & Collect service from mid-March, which allows customers to order their groceries online and pick-up in-store at a time convenient for them.