A new grocery player is arriving in town. Wholesale Distributors (WDL) has announced that a FreshChoice supermarket will be built in Auckland by mid-2017, as part of Alexandra Park’s urban village redevelopment. WDL, a division of Progressive Enterprises Ltd, currently accounts for 60 FreshChoice supermarkets throughout New Zealand, all locally owned and operated.
“FreshChoice is focused on catering for locals’ specific needs, sourcing quality local and international products and employing local staff. It’s going to be very much a fusion of delicatessen, café, and a fresh food market, particularly exciting for our future apartment residents,” said Dominique Dowding, Alexandra Park chief executive.
With more than 5,500 sqm of ground-floor space being available, other lease announcements should follow soon, turning Alexandra Park into a high-end destination.
FRESH CHOICE IN AUCKLAND BY 2017
