While most supermarkets deliver to a front door, FreshChoice Picton has gone the extra nautical mile.
FreshChoice Picton has been operating a unique ferry-and-water-taxi grocery service that ensures residents in the remote, boat-only-access homes of the Marlborough Sounds can receive essential supplies.
The store has been servicing these isolated communities for over 30 years. The dedicated team hand-delivers orders to the Picton foreshore, where they are loaded onto the historic mailboat, Beachcomber Cruises, or local water taxis to complete the journey across the Queen Charlotte Sound.
For these customers, who cannot simply drive to the shop, this delivery lifeline is the definition of community service.
“For us, it’s more than just a delivery service - it’s a commitment to our community," said Heide Watson, Co-owner of FreshChoice Picton.
"Many of our customers in the Sounds can’t just jump in a car to visit the store, so for well over 30 years, we’ve gone to them, whether by mailboat or water taxi. Seeing the smiles at the end of the wharf is the 'give back' for putting every ounce of care into those bags.”
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