One of New Zealand’s largest-format FreshChoice supermarkets in Te Anau has undergone a makeover, with a complete refurbishment bringing a new look and feel to the customer experience.
The store concept is the latest and biggest (3.0) refurbishment for FreshChoice stores, with the most up-to-date, modern and convenient offering, including more food-to-go options.
FreshChoice Executive General Manager, Tim Cartwright, said the refurbishment represented the supermarket’s commitment to the customer experience and to bringing quality, fresh, and locally sourced products to Kiwi communities.
“FreshChoice Te Anau’s refurbishment marks an important next step for the store and its ongoing commitment to shoppers, from the 3,200-strong Te Anau community to visitors and tourists from further afar," he said.
“It’s a special part of New Zealand and we’re really proud to serve the community here, particularly as it’s a two-hour drive to the nearest supermarket. FreshChoice is also very privileged to serve many tourists on a daily basis. A lot of them are en route to Milford Sound, so it’s great to be able to offer more convenient and ready-to-go options.”
For part of the year (December to January), Te Anau is one of the busiest FreshChoice stores in New Zealand. The store is owned and operated by Keith and Monica Cullen, and James and Nat Cullen.
Keith and Monica Cullen have been with the FreshChoice/SuperValue group for more than 20 years, previously owning SuperValue Roxburgh, then moving to SuperValue Te Anau, and opening a brand-new FreshChoice store across the road 17 years ago. The whole family is now involved, with son and daughter-in-law James and Nat Cullen joining the business.
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