To address irritation from shaving, Gillette has released its innovative new SkinGuard razor designed to stop irritation and is clinically proven for sensitive skin.

The entirely new razor design uses SkinGuard technology positioned between two optimally spaced blades, to gently smooth and flatten the skin away from the razor blades during the shave. This ensures that hairs are trimmed at the surface level, reducing tug and pull, guarding sensitive skin from irritation.

In addition to SkinGuard, Gillette has also released PURE by Gillette (shave gel and shave cream with aloe), which has zero alcohol, dyes, parabens, and sulfates, specially designed to protect against irritation on sensitive skin during the shave.