Handee is New Zealand's leading paper towel brand, valued at NZ$21M* and is proudly made by Essity in Kawerau, Bay of Plenty. It is the only tissue paper manufacturer in New Zealand that makes the paper onsite and converts it into a finished product.
Sustainability is at the core of the brand. It is proud to lead the industry and be the first tissue paper manufacturer in its region to publish Environmental Product Declarations (EPDs). This study is independently verified and investigates the environmental impact of a product throughout its entire lifecycle.
Handee is the only paper towel brand in the world to use renewable energy in the form of geothermal steam in the paper-making process. Geothermal steam is a renewable energy source, and using renewable energy instead of fossil fuels means Handee has a smaller carbon footprint. It limits the release of greenhouse gases that can lead to climate change. Handee has reduced carbon emissions by 46 percent since switching to geothermal energy in 2010.
Handee paper towels are New Zealand's only paper towel brand that is certified home compostable according to AS5810 (ABAP 20062). Consumers can pop their used Handee paper towels into their home compost bins rather than sending them to landfill, further reducing the carbon footprint of Handee paper towels.
Handee is leading the way with 30 percent recycled soft plastic in its packaging, which reduces landfill and supports the circular economy. Handee recycled plastic packaging has a lower carbon footprint than virgin plastics, and Kiwi consumers can recycle the packaging again through the Soft Plastics Recycling Scheme.
The Handee range includes the top-selling Handee Double Length 2-pack. Each roll contains 120 embossed white sheets that are super absorbent and ultra-strong, wet or dry. Handee Double Length is now available in a 3-pack format.
*Circana, New Zealand Grocery, MAT to 15/10/23
Read more from the Cleaning Aisle in the November issue of Supermarket News starting on page 34:
