This Spring, Woolworths has added more products, including vegetables, at a Low Price to help customers save more and find more value when they shop online or in-store.
Woolworths will keep the prices low for longer on more everyday essentials as part of its brand new Low Price programme.
"As Countdown changes to Woolworths, we promised better, easier ways for our customers to find value when they shop us. Our customers said they wanted better prices on everyday items, and we have listened. That's why we're excited to announce our new Low Price programme, which promises Low Prices for longer," Woolworths New Zealand Managing Director Spencer Sonn said.
"We know that all families want to make healthier choices when they shop, and so, for the first time, fresh vegetables are included on the Low Price programme, along with bread and dairy items."
Shoppers will find Essentials White or Wheatmeal Bread (600g) for just $1.25, 500g of Countdown butter for just $4.90, and a 1kg block of Countdown Everyday Cheese for a low price of just $10.
Woolworths is also making it easier to help customers get their five-plus vegetables daily with 4kg of pre-packed White Potatoes at just $10, broccoli for $2.50 each, and pre-packed onions 1.5kg for $3.80.
"Our team is working incredibly hard with our suppliers to bring customers the best prices possible on those essential items that Kiwi families buy. I'm excited by how much money our customers can save through the value they will find by shopping with us this Spring."
Sonn continued that this was a critical part of Woolworths' transformation to become Woolworths New Zealand. It shows just one way the supermarket offers customers good, trusted everyday value. And it is in addition to the thousands of Specials customers can find in stores every week.
This follows the announcement last month that Woolworths New Zealand is donating an additional $1.5 million to its food rescue and food welfare partners to support those Kiwis most affected by the cost of living and climate crises.
Customers can find the red Low Price tickets in the store.