The Hidden Sea, a premium Australian wine company focused on making wines that matter to people who care, has launched its range in New Zealand.
Founded by entrepreneur Justin Moran and retired AFL star Richie Vandenberg, who share a passion for the ocean, The Hidden Sea was created to honour the ocean heritage of the South Australian site of their vineyard and make a positive, verifiable impact on the planet.
Their brand promise is that for every bottle of The Hidden Sea wine sold, they remove and recycle ten plastic bottles from the ocean. They have a lofty goal of removing 1 billion bottles by 2030, and they're well on their way, with over 23 million bottles removed from the ocean since July 2020.
The brand targets socially conscious consumers who love great-tasting wine and want to feel a part of something bigger than themselves. The vineyard is located on South Australia's incredible Limestone Coast, where the rich, fertile soil benefits from a submerged ocean once home to a thriving marine ecosystem.
"We're excited to launch in New Zealand, a hugely important market for the growth of our business but also a like-minded one," said The Hidden Sea founder, Justin Moran.
"We know how much Kiwis care about the ocean and prioritise sustainability. We look forward to having them on board to help us achieve our goal of removing 1 billion plastic bottles from the ocean by 2030 while enjoying our beautiful wine."
The Hidden Sea is working with distribution partner Hancocks, and the range is currently available at Glengarry with more stockists on the horizon.
The range of four varietals includes a fresh and vibrant Sauvignon Blanc, a crisp Pinot Grigio, a light yet luscious Rosé and a generous and well-rounded Shiraz.
Hancocks Brand Manager Sam Baker said that Hancocks was incredibly excited to have such a fantastic brand joining the portfolio with such great initiative.
"Being an island nation, it's crucial that we always ensure we do our best and support initiatives like this more and more for future generations."
