In honour of its 100th birthday, Four Square has marked the milestone with limited-edition ‘Here’s to a Hundy’ merchandise, including bucket hats, beanies, drink bottles and tote bags and hero Mr Four Square, the friendly grocer who has become a New Zealand pop icon.
Four Square Head of Marketing and CX, Diane Clark, said the range was created to make everyday life a little easier, a nod to the convenience offered to Kiwis by the nation’s 200 plus Four Square stores.
"Four Square has been there for countless barbeques, road trips, and daily missions to top up on the essentials. We want our ‘Here’s to a Hundy’ collection to capture that spirit with quality products that are vibrant and fun – bringing to life the essence of Four Square,” said Clark.
"Most Kiwis recognise Mr Four Square; he's a cultural icon that’s been reinvented across the years and has even appeared in his contemporary art – much like a New Zealand version of Andy Warhol's Campbell Condensed Soup.”
The Four Square logo has continued to evolve since its creation on the 4th of July, 1924. However, the recognisable red, yellow, and green logo has been firmly in place since the 1950s, with the colours and Mr Four Square's face featured in the ‘Here’s to a Hundy’ merch collection.
"This special 100-hundred-year celebration range of merchandise pays homage to Four Square’s history and looks to the future. We want to celebrate all Four Square stores today, focusing on what we do best, delivering all the essentials and convenience for Kiwis across our more than 200 stores."
Four Square’s limited-edition 'Here's to a Hundy' merchandise collection will be available at most Four Square stores across New Zealand.
