Social enterprise Organic Initiative (Oi) has announced that it will now be ranged across Countdown supermarkets nationwide.

Oi was first launched into the New Zealand market in October 2015 and has seen a rapid increase in demand from Kiwi women who are passionate about looking after their health and the environment. More and more Kiwi women are now actively seeking certified organic, fair trade and biodegradable sanitary products.

Countdown’s decision to introduce Oi across all its stores reflects their commitment to providing more choice to a growing number of customers who are demanding healthy, biodegradable products at good prices.

“Countdown is excited to introduce a certified organic range of sanitary products which gives our customers a certified organic option,” said Anita Patel, category manager, Countdown. “We are particularly impressed with Oi’s fast growth and their commitment to delivering premium products at supermarket prices.”

Co-founder and executive of Oi, Helen Robinson agreed that the introduction of Oi into Countdown supermarkets signals the firm hold Oi has in the market and reinforces that Kiwi women prefer healthy, hypoallergenic hygiene products which have no toxins or chemicals. Oi is now stocked in almost every New Zealand supermarket.