Introducing Lip Infusions from Blistex

It’s time to add a little everyday luxury to your lip category with a brand-new range of lip balms from iconic and trusted lip care brand, Blistex – the leading lip balm brand in New Zealand*. Applying its years of expertise in formula development Blistex introduces a lip care range infused with advanced ingredients to provide lips with the nourishment and hydration they deserve.

Lip Infusions Hydration makes sure lips stay hydrated with its long-lasting, clinically tested, moisturising formula. How you ask? It’s infused with hyaluronic spheres that drench lips in moisture and lock in hydration without that heavy, greasy feel, while Vitamin E softens and smooths the lips. Lip Infusions Nourish is infused with beeswax to condition and protect, botanical oils and vitamin E to soften the lips without that greasy feel, and ceramides to help retain moisture. Both balms are SPF15 and mineral oil-free.

The new innovative Blistex Lip Infusions are underpinned with consumer insights and on trend ‘infusions’ and come in a stand-out premium format and packaging with clear USPs to add a point of difference in your category. A strong consumer PR and marketing campaign, including TVC, supports the launch.

Distributed by Wilson Consumer Goods, for more information, call 0800 651 044.