New Zealand natural baby skincare brand BEETL has launched two new products for mothers and families: The Everything Oil and The Everything Wash.
Launched in 2022 by former marketer Kirsty Coates, these new products expand its range of gentle, effective, natural skincare designed for families, especially little ones with sensitive and eczema-prone skin.
The Everything Oil is BEETL’s first product developed with mothers and babies in mind, providing a multi-use essential to moisturise and cleanse the face, body and growing belly.
Gentle enough to continue using once baby arrives, it can also be applied to children with sensitive or eczema-prone skin, serving as a bath oil, body oil and soothing treatment for irritation.
The Everything Wash is enriched with lavender and manuka to calm, cleanse and nourish. Designed for daily use across the whole family, it acts as a gentle 2-in-1 cleanser for both skin and hair, supporting sensitive skin without stripping delicate barriers.
Proudly made in New Zealand, both new products reflect BEETL’s commitment to natural, effective skincare from day one and feature three signature hero herbs: calendula, chamomile, and lavender.
Over four years since inception, BEETL has experienced 200 percent year-on-year growth, driven largely by word of mouth from families seeking solutions for reactive and eczema-prone skin. It will focus on continued scale across Australia and New Zealand, followed by expansion into the UK and beyond.
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