It's now easy for people to snap and share the perfect selfie of their pups thanks to the launch of the Pedigree SelfieSTIX app, that has been developed in NZ.

The app uses canine facial recognition technology, enabling easy application of filters to photographic pooches, bringing the difficult days of attempting to apply human filters to dog faces to an end.

The app is designed for use with Pedigree SelfieStix, a simple device that attaches DetaStix oral care dog treats to any mobile phone to encourage dogs to look at the camera.

"At Pedigree we're always looking for ways to enhance the relationship between people and their dogs," said Cormac van den Hoofdakker, marketing manager for Pedigree. "When it became apparent dog selfie perfection was compromised by the application of conventional filters, we set out to remedy the problem.