The largest Kiwi-owned vaping business Alt has secured a supplier agreement with the Woolworths Group that will see its products stocked in Countdown stores.

The co-owners of vaping companies Alt New Zealand and Vapo, Ben Pryor and Jonathan Devery, said that getting into Countdown confirms their dominance in the New Zealand market for both their devices and e-liquids.

“We’ve been supplying Foodstuffs’ Pak'nSave, New World, and Four Square businesses for some time. Our products are also available at most BP and Z service stations and in many independent stores and dairies the length of the country. Then we have eight of our own Vapo stores with more coming.

“Our Vapo Haiz and other Vapo branded products already sell well in SuperValue and FreshChoice. To now also have Countdown on board with Alt is great news for our Auckland-based business and highlights the momentum of the industry,” said Pryor.

Getting into Countdown is timely for the two Kiwi entrepreneurs given big international tobacco is on their tail, now bringing their own vaping and e-cigarette products into New Zealand, locking in well-incentivised supplier agreements, and throwing a lot at marketing towards their brands.

“Vapo has been around for a while now. Then last year we launched Alt which has been exceptionally well received by customers to date. Alt has a focus on price accessibility with discreet devices that emit significantly less vapour which has proven popular,” explained Pryor.

“More than ever we appreciate those who just love our products, with many vapers telling us they like supporting a New Zealand business that employs a lot of Kiwis. Otherwise, they know they’re just sending their hard-earned money offshore.”