UK’s Sainsbury’s and Argos have once again partnered up to host the ‘Help Brighten a Million Christmases’ campaign. As the festival season is just around the corner, the retailers are asking the nation to help make one million food and toy donations in stores across the country.

The goal is to distribute the donations to local communities in time for Christmas. Sainsbury’s and Argos have asked customers to donate only non-perishable food products and new toys for children and teenagers. The campaign has turned into a social media movement with the hashtag #ShopForOthers being shared online to help spread the message of giving back.

Sainsbury’s and Argos are reminding customers of what the true meaning of Christmas is.