New Zealand iced tea brand Teza Iced Teas has been acquired by Lion New Zealand in an effort to extend the company’s non-alcoholic drinks portfolio. Teza will join Lion's non-alcoholic division, Drinks Collective which already owns brands Höpt soda and Mac’s soft drinks and has a partnership with Vista drinks.
The partnership will see Lion take full control of Teza and its associated assets. Founders Joe Gehrke and Daphne Raj, who now live in Australia, will still be partly involved via an agreement that gives them rights to distribute Teza on behalf of Lion in Australia.
“The iced tea market is in strong growth globally, so we’re incredibly excited to welcome Teza Iced Teas into the Drinks Collective. The brand’s premium offering complements our existing range nicely and will help us deliver greater choice and convenience for consumers across more social occasions. We’ll be leveraging our networks to make the brand more readily available nationwide,” said Stefan Gray, general manager Drinks Collective.
