As New Zealanders are taking more care about what and how much they drink, advocating moderate alcohol consumption has become extremely important for DB Breweries. In the latest FGC’s Leader Series video, managing director Andy Routley pointed out that it’s all about ‘good commercial common sense and doing the right thing in this market.’
“It’s important because we would rather have more people drinking a little than a few people drinking a lot, and because again it plays to big consumer trends out there around health and wellbeing. We want to be at the very forefront of this moderate alcohol consumption drive.”
