Cocal-Cola Amatil is preparing to revamp its presence in the Australian market, securing a new distribution agreement with Abro.
Abro has established a strong presence in Australia. They are the global brand owner of Rekorderlig Cider, which is the number one flavoured cider in the country. Rekorderlig Cider initially launched in 2010 and now accounts for almost 10 percent of the $520million AUD cider industry.
Coca-Cola Amatil has signed a 28-year distribution agreement with the company, and the two will be making strong attempts to further penetrate the Australian market. Coca-Cola Amatil will be assuming full responsibility for the brand's promotion and marketing in Australia, and the new contract is expected to greatly improve Abro’s already impressive standing in the Australian beer and cider category.