PACKAGING DESIGN GOOD AS GOLD

A recent winner of the Design Institute of New Zealand’s Best Awards, Foodstuffs’ private brand Pams has once again shone on the international stage. This time, its Brother Design’s packaging has taken home four golds out of 22 awarded at the coveted Vertex International Design Awards, the only international show focused exclusively on packaging design for private brands, including supermarkets, pet stores and DIY chains.

“It’s really rewarding to be acknowledged by our peers internationally. But what really counts is success in our home marketplace,” said Jocelyn McCallum, national private label manager, Foodstuff. “I’m pleased that our approach is resonating with consumers and continuing to build sales. It’s a great credit to our design partners at Brother Design, who understand our brand so well and keep producing fresh, creative work.”

Now on its third edition, this year's Vertex Awards included over 250 entries from 23 countries and 59 retailers, each one being judged on design, information, architecture, originality, structure and ‘x-factor’.