The new range of Hubbards Creamy Porridges is a stand-out on the shelves, thanks to a unique packaging look that reflects the creaminess of the porridge as well as its exciting combinations of taste.
To capture this mix of texture and flavour with a fresh urban style, Hubbards has enlisted the expertise of Coats Design, which worked closely with typographer Jo Tronc.
“The choice of innovative flavour combinations and gable style packs provided a fresh platform to build from, allowing us to introduce an inspiring and contemporary look and feel,” said Matt Grantham, creative director, Coats Design.
According to Rebecca Bergs, marketing manager of Hubbards, the new range has already received great feedback from both customers and retailers.