MAGBAG was created to solve a problem many households face every single day: how to store food easily, keep it fresher for longer, and reduce reliance on single-use plastic, all without frustration.
Invented in New Zealand, MAGBAG is a world-first kitchen storage solution that uses a patented magnetic seal to make opening and closing bags effortless, reliable and satisfying.
No clips. No fiddly zips. No half-closed bags that lead to stale crackers or soggy lettuce. MAGBAG simply closes itself.
Mike de France, Managing Director of Mag Bag Ltd., said the concept for MAGBAG began with three simple goals: reduce food waste, minimise environmental impact, and create a product that was genuinely easy to use.
Traditional storage bags and containers often fail at the most basic task: staying properly sealed. MAGBAG’s magnetic strip snaps shut automatically every time, creating a faithful seal without effort.
The magnetic closure creates a self-sealing system that closes every time. Unlike zip-lock or clip-seal alternatives (which can misalign, jam or wear out), MAGBAG closes cleanly with a natural “snap” that locks in freshness.
MAGBAG stands out from every bag and container currently on the shelf as it is also easy to clean with warm water and is made of FDA-approved material. Unlike bulky containers, it takes up almost no storage space when not in use. It folds flat and lives neatly in a drawer.
Additionally, for people with hand pain, arthritis, or reduced grip strength, MAGBAG reduces the frustration.
In its first year in supermarkets, MAGBAG became a finalist in the Foodstuffs Small Suppliers Emerge Competition 2025.
MAGBAG may have been created for the kitchen, but de France mentioned that, based on positive customer reviews, the fun-to-use MAGBAGs are helpful in many aspects. From storing cables, crafts, medication, toiletries and travel items, MAGBAG has become a multi-use favourite in homes across the country.
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