Meadow Fresh believe the more goodness the better and that's why they took the Milk 4 Good truck on its Auckland Goodness Tour through July and August, visiting shopping malls, night markets and sports grounds, collecting money for charity while sharing some Meadow Fresh Goodness.
On the tour, the public gave a gold coin donation to either St John Northern Region, Starship Foundation, Blind Foundation Guide Dogs or Osteoporosis New Zealand and, in return, they received a 1L bottle of Meadow Fresh milk as thanks.
The donation totals are in and Meadow Fresh has raised $11,748.11 for Starship Foundation, and for Blind Foundation Guide Dogs, St John Northern Region and Osteoporosis causes they raised $10,000 each.
That's a grand total of $41,784.11 across the four charities and is Meadow Fresh's way of giving goodness for goodness.
Goodman Fielder's head of dairy, Katherin Jensen is thrilled with the generosity of Aucklanders. "Everyone was so keen to be part of the tour and happy to be able to give to such good causes," said Jensen.