Midlands Apiaries, New Zealand’s leading producer of genuine Mānuka honey, has announced its affordable ‘black label’ brand, Mount Somers, is set to be sold in New World supermarkets across the country for the very first time. Discerning honey lovers who appreciate fine gourmet spreads and ingredients, can now enjoy uniquely distinctive honey flavours, and more new additions for a wholesome taste experience. The launch marks an introduction of the largest selection of one-of-a-kind flavour profiles in the honey industry. Naturally produced and in its raw form.

Mount Somers will enter the retail market with six delicious new flavours including vanilla, caramel, orange, lemon, lime, and ginger affordably priced at $9.99 for a 350g jar. These decadent treats offer a sweet lovely taste, naturally produced and processed refined sugar free. Mount Somers’ newest range also includes ‘Cook and Bake’, a 1 kg tub of Honeydew priced at $19.95, a convenient option dedicated to passionate home bakers and chefs. The new exciting range also extends to offer Mānuka monoflorals in UMF 5+ and 10+, Rata, raw Kamahi honey, Forest Dew and Clover priced from $9.95 allowing shoppers to easily pick up their favourite superfood at the same time as shopping for their groceries.

Differentiating itself from the likes of high in artificial processed sugar spreads, the new Mount Somers range is guilt free and natural, without losing any sweet flavour. The unique and special thing about honey, especially the Midlands range, is that instead of being filled with nasties like sucrose which is refined and processed, the Mount Somers range is only full of natural sugars, not to mention the feel-good versatile properties that are part of the Mānuka experience. This new range of flavoured spreads is set to be ideal for baking, in hot drinks or on toast in the morning.

Midlands Apiaries is no one-trick one-brand company, it is the largest privately owned honey producer and packer in New Zealand, and provides the ‘total honey solution’.

“Mount Somers is extremely proud and excited to launch our six new flavours in New World supermarkets across the country. We are so pleased with how our affordable yet high quality line of product has turned out and even more so that its one that will be a great nutritious and natural alternative to the less natural alternatives out there,” said Adam Boot, international brand manager for Midlands Apiaries.

“There are various markets, multiple retail channels and many types of consumers with differing needs, wants, expectations and disposable incomes. PURITI is what we call ‘best of the best’ and we like to see Mount Somers as the ‘best of the rest’,” concluded Boot.