Avram Deitch at a Mission Estate winery desk.

Mission Estate has appointed Avram Deitch as Marketing Manager.

Hailing from the US, Deitch has years of experience managing restaurants, beverage programmes and retail wine shops.

Deitch’s marketing career began when he joined Constellation Wines US where he worked for almost five years. After that he worked at Delicato in Napa, California, managing marketing and operations for everything outside the US. In 2015 he moved to New Zealand to serve as Global Marketing Manager at Yealands Wine Group, and now he’s relocated to Hawke’s Bay to work as Marketing Manager at Mission Estate Winery.

“I’ve been so lucky during my career that I’ve been exposed to the intricacies of the wine business, while never being more than a few steps away from the vineyard. Being a part of a company that is literally nestled into the vineyards and has such an incredible history is very exciting to me. The balance of respecting the legacy of the brand, while pushing it into new areas, is one that I take on with great respect, and excitement,” said Avram Deitch.

Mission Estate Chief Executive, Peter Holley said, “We have taken our time searching the market to find the right fit for this position. Avram brings an innovative, and inspiring approach to his area of the business, and represents the exciting position Mission Estate is in today. We have a lot to achieve, and I am very pleased to have a talented team of people supporting our efforts as a 167-year-old New Zealand wine company.”