The continued international success of Rockit apples has led to the appointment of wellknown business leader Austin Mortimer as the group’s general manager. Havelock North Fruit Company, the parent company of the Rockit brand, has been in a rapid growth stage, both in consumer demand, but also in international distributorships and apple plantations.

The appointment was an important step in the company’s next growth stage, which includes a number of product developments. The company has been on a hectic growth trajectory over the last two years, keeping up with global consumer interest as well as planting trees in countries such as Australia, United States, United Kingdom and Europe, to secure year round supply.