The all-new better-for-you breakfast cereal, Coco Pops Chocos, is already hitting supermarket shelves across the country and offers 25 percent less sugar compared to Kellogg’s Coco Pops.
The company is hoping the cereal will bust the myth that less sugar equals less taste. In a recent Australian survey examining breakfast habits, 40 percent of parents surveyed think that when it comes to breakfast food, less sugar means less taste.
To help Kellogg’s perfect the yummy taste, the new Coco Pops Chocos was put to the ultimate taste test by the most honest critics: kids! With reactions crowning the cereal “delicious”, “very chocolaty” and “super crunchy”, Coco Pops Chocos was given the official thumbs up.
The new product is set to be a permanent addition to the company’s stable of breakfast cereals.
The research also reveals what is considered the most important factors for parents when deciding what's for breakfast; including foods that are tasty (65 percent), that their kids will actually eat (62 percent), not too high in sugar (48 percent), and that they will enjoy too (40 percent).
Robert Saunders, Marketing Manager, at Kellanova NZ, believes Coco Pops Chocos will be a big hit with parents and kids alike, being tasty, less sugar and something their kids will actually eat.
"Coco Pops Chocos is a fantastic product we’re delighted to bring to market," said Saunders.
"We expect them to have broad appeal as they provide a great better-for-you breakfast cereal that parents can provide to their kids, knowing it features four health stars and enhanced nutritional benefits, including 25 percent less sugar, seven essential vitamins and minerals plus fibre."
"Best of all though it passes the taste test amongst some of our fussiest consumers - kids! They are always quick to tell us what they don’t like, fortunately Coco Pops Chocos received smiles all round and plenty of empty bowls."
