Hellers has just launched a new campaign via YoungShand, the first since the agency picked up the business in early August following a competitive pitch.
“YoungShand delivered on the partnership approach and strategic thinking we were looking for during the process, and ultimately that’s what secured them the business. Hellers is an iconic NZ brand, and we needed our new campaign to step up the affinity for the brand as well as communicate our broad range of products. YS has absolutely delivered on our objectives with the first campaign,” said Christine Cash, Hellers CEO.
The new campaign, ‘There’s a Snag’, which launched on October 27th, celebrates the iconic Kiwi brand as the meal solution to even the most unexpected situations. Leigh Hart, who’s synonymous with the Hellers brand, is seen in a new light while still bringing the laughs and meat puns Kiwis have grown to love.
“We’re thrilled to announce this new partnership and share what we’ve been working on over the last few months with Christine, Brydon and the team at Hellers,” said Emma Dalton, client service director, YoungShand.
The campaign launched with a 30” ad: Hellers - There's A Snag
“It’s been great to work alongside the Hellers team to refresh and reimagine this iconic Kiwi brand. Leigh is sure to have Kiwis stocking up their fridges in preparation for any unforeseen snags,” said Scott Maddox, creative director, YoungShand.
The launch ad will be followed by a series of ads showcasing new products that Hellers has been cooking up:
“The YoungShand team have been great to work with and have already delivered a large body of work for us. We look forward to creating more great work together,” said Brydon Heller, marketing manager, Hellers.