Countdown's much anticipated new Beachlands store has been officially opened and has created 70 new jobs for many in the local community.

Countdown Beachlands offers wider aisles, an expansive fresh produce department, a full production bakery, and a dedicated health food section. Store manager Kevin Morgan said he and his team are very excited to open their doors and share the store with the community.

"There's been a big build up to today's opening and the amount of effort that has gone into getting the store ready has been phenomenal," said Morgan. "Countdown Beachlands offers new employment opportunities for many in the community, and we're excited and proud to welcome them to our team."

Beachlands is part of Countdown's continued commitment to investing in communities around New Zealand. Last year Countdown invested more than $200 million into building new stores and upgrading their exisiting store network.

Countdown presented a trolley worth of groceries to the local Salvation Army foodbank. Beachlands is also part of Countdown's Food Rescue programme, which helps donate more than $3.5 million worth of food to food banks around New Zealand each year.