A new hot cross bun is available across New World stores throughout the South Island.
Crafted by award-winning bakery manager at New World Kaikoura, Steven Ogden, the new cinnamon and sweet Biscoff Hot Cross Bun is the latest delicious flavour available in New World stores across the South Island.
New World stores across South Island have partnered with Lotus Biscoff to bring another new flavour to hot cross bun lovers this Easter.
Ogden is no stranger to creating hot cross bun wonderment. He started baking 30 years ago while still at school and is now a two-time winner of the annual Foodstuffs South Island Hot Cross Bun competition.
Ogden jumped at the opportunity again this year to be involved in the competition. New World stores in South Island and their respective in-house bakeries can be creative by submitting their hot cross bun creations. The winning hot cross bun is then re-created across all New World bakeries in the South Island.
The distinctive Biscoff flavour was already front of mind for Ogden when he began his winning creation. He ran a trial batch using Biscoff and, happy with his result, entered the competition.
“At the start of last year, my daughter introduced me to Lotus Biscoff biscuits and spreads, and from then on, I was pretty much addicted to the flavour," said Ogden.
Ogden shared that when he tried Lotus Biscoff, he was excited to experiment with different textures by adding the biscuits through his hot cross buns, complementing the distinctive Biscoff flavour.
"The Biscoff hot cross buns seem popular and have been selling fast. People ask when we’ll get more onto shelves whenever we run out."
New World Kaikoura is well known for its impressive bakery department. Newly appointed store owner, James Bishop, couldn’t be prouder.
“My wife and I have recently become the owners of New World Kaikoura. It’s exciting and inspiring to see the passion and commitment from the teams here, especially Ogden and his crew who start work every day at 4 am to create and turn out new and fresh baked goods for the people in our community," revealed Bishop.
New World and Lotus Biscoff have a reasonably new relationship, with their Lotus Biscoff biscuits and spread being introduced nationally across New World stores in 2020.
