IRI, the big data and technology expert for consumer industries, has announced the appointment of Craig Irwin as Managing Director for New Zealand.

Craig Irwin joins IRI from Fonterra in New Zealand and brings over 20 years of experience in the FMCG sector across Australia, New Zealand and the UK.  During his career, Craig has held senior management roles within Fonterra Brands, Frucor Suntory Beverages and Pharmacare Laboratories (Australia).

“We are delighted that Craig is joining IRI. He has a proven record of building and sustaining long-term partnerships with customers. As a passionate and innovative leader, he will complement and enhance IRI's ability to meet the needs of our clients by providing industry-leading insights and solutions. In his new role at IRI, Craig will lead the team in New Zealand to ensure that our company continues to innovate and develop relevant and powerful solutions for IRI’s clients," said José Carlos González-Hurtado, President of International, IRI.

“In today’s complex market, winning organisations are getting closer to their customers and their needs by understanding them better. The combination of big data, analytics and technology have transformed the level and speed of customer insight, enabling businesses to make better-informed customer based decisions more swiftly.  I am very excited to be leading IRI in New Zealand, particularly when IRI’s superiority in these areas, enables us to accelerate growth for our retail and manufacturer clients," said Craig Irwin.