Takapuna residents can rejoice as exceptional food, service and shopping experience await them as New World Metro Shore City opened its doors to the local community this morning.

The supermarket is conveniently located on Level One of the Shore City Mall, adjacent to the Food Dining Area and entrance to the car park. With more than 30 covered carparks exclusively available for New World shoppers and 700 shared carparks, the metro store is a handy spot for shoppers dropping in for a quick dinner top up or an on-the-go meal.

The 696m2 store will employee 65 staff, from in-store butchery, bakery, produce, delicatessen and seafood experts, to checkout operators and department managers. The friendly specialist teams will be on hand to provide an exceptional shopping experience that customers are always guaranteed when shopping at New World.

The new metro supermarket will offer a comprehensive and curated range of on-the-go meal options. Customers can expect a rotating menu of quick, healthy and fresh breakfast, lunch, dinner and snack options as they’re commuting from/to work, heading home from the gym or strolling around Takapuna CBD.

Another drawcard for New World Metro Shore City is its emphasis on fresh produce, reflected in the market-style fruit and vegetable department that will ‘greet’ customers upon entering the store.

The store’s handpicked range of quality products can be credited to store owner-operator Doug Cochrane who is a Shore local. Cochrane is no stranger to the retail industry, having started his journey with Foodstuffs over five years ago, as general manager retail, Foodstuffs North Island.

He recently switched career paths and joined Foodstuffs North Island’s trainee operator programme to pursue his dream of store ownership.

“The whole process has been extremely rewarding so far from going through the trainee programme to seeing the store come to life,” said Cochrane. “I am excited to be involved in the decisions on the ground and I look forward to hearing from customers on what they think about their new, local supermarket.

“Our goal is to create a supermarket that is constantly evolving to meet the needs of our customers. Part of this is ensuring we source and support local suppliers, offer an abundance of fresh, quality produce, deliver on-the-go meal options and minimise unnecessary packaging in the store wherever possible.”

From February onwards, customers will be able to order their groceries online to be delivered to their home or office, or via the store’s “click and collect” service.

New World Shore City is located within the Shore City Mall at 52-56 Anzac Street in Takapuna. Store hours are 7am-9pm.

Follow New World Shore City on Facebook for more store updates, @nwshorecity.