Young cows with brown spots

Sustainable beef group Global Roundtable for Sustainable Beef (GRSB) has opened a new chapter in Aotearoa called New Zealand Roundtable for Sustainable Beef.

Among the participants of the group is the farmer-owned organisation Beef + Lamb New Zealand (B+LNZ). It is committed to ensuring the beef sector is economically viable, socially responsible and environmentally sound. The New Zealand counterpart is set to work with other countries to promote and encourage various initiatives in the production of sustainable beef.

“The NZRSB’s mission and vision aligns with our focus on sustainable beef production,” said Sam McIvor, chief executive of B+LNZ. “Our farmers produce low emissions food in partnership with the environment. This is illustrated by our red meat sector reducing its greenhouse gas emissions by 30 percent since 1990 and having its nitrogen emissions during the same period.”

The NZ chapter is committed to adding no additional warming and achieving climate neutrality by 2050. It is focused on sustainability within the farm gate but throughout the whole value chain to its customers.