Nine Years for My Food Bag

My Food Bag Celebrate their Ninth Birthday

After 105 million meals, My Food Bag celebrates its ninth birthday this April with the launch of the Annual Foodies' Trend Report. Providing kiwis with hassle-free meal kits since 2013, the My Food Bag report highlights the most popular meal choices over the last year.

The most popular dinner time option was the My Choice food bag. As the most flexible bag, it allowed customers to pick up to five meals from 15 different recipes per week. While the most popular dish for 2021 was the Seared Beef Eye Fillet featuring Handcut Chips and Pink Peppercorn Béarnaise.

One of the biggest trends My Food Bag reports was the increasing demand for a variety of proteins. The favourites were free-range chicken, lamb and beef, with a rise in popularity for seafood, tofu, falafel, free-range eggs and legumes.

There was also an increase in demand for meals that could be made with ease and convenience. Ready-made meals and comfort meals becoming highly rated. Curry, pasta, lasagnas, homemade pies and tray bakes were among the most popular recipes. But taking the top spot was the 15-minute Chorizo Pappardelle with Red Pepper Pesto Sauce recipe.

Burgers were also a convenient dinner time option for the year, With 30,000 wagyu beef sliders eaten over summer, and more than 635,000 burgers eaten over the 12 months. But when it came to sweet comfort food, Brown Butter Choc Chunk Cookie Mix and Strawberry Mascarpone Cheesecake proved the most popular dessert offering.

Something different in the last year was the local food truck campaign. My Food Bag partnered with local food trucks to release recipe collaborations. With one-third of My Food Bag's top 30 recipes being from this campaign, it can certainly be called a success. One of the most popular recipes was the Miso Glazed Pork Belly Taco, from the taco takedown.

To close up the ninth birthday celebrations, a special birthday cake - Vanilla Cake with Plum Buttercream and Almonds - will be given away to 500 randomly selected dinner bags and to 100 of My Food Bag's most loyal customers. They have also released a limited edition e-book with their top 12 recipes available for free download on their website.